Employees Appreciate Great Feedback

The Feedback Switcheroo – A New Approach to Employee Reviews in the CPG Industry

Rebecca Hinds of Asana Labs has suggested a new approach to the traditional employee review she calls a “feedback switcheroo.” This idea could be a very positive change for the consumer packaged goods (CPG) industry.

In this paradigm, employees are tasked with “stepping into their manager’s shoes” and offering themselves one effective piece of feedback – ideally something they can take action on immediately. Then, team members come up with actions for their bosses to implement, too – things that will make their jobs easier and their outputs better.

Here’s why this is a better approach to performance reviews:

More Actionable Feedback

The Feedback Switcheroo encourages employees to be introspective and offer feedback that is actionable and specific. This type of feedback is more helpful than general comments because it allows the recipient to make immediate improvements.

In addition, the Feedback Switcheroo fosters a culture of open communication between managers and employees. By asking employees for suggestions on how to improve their job, managers signal that they value employee input and are willing to make changes based on that input.

Improve Morale

The Feedback Switcheroo also has the potential to improve team morale. When employees feel like their voices are being heard and their suggestions are being implemented, they are more likely to be engaged in their work and motivated to do their best.

Conversely, when employees feel like their suggestions fall on deaf ears, they may become disengaged and demotivated. That comes at a huge cost to CPG companies.

Less Time-Consuming

Finally, the Feedback Switcheroo is more efficient than the traditional performance review process. Rather than spending hours writing and reviewing lengthy performance reviews, managers can simply ask for one specific piece of feedback from each employee. This not only saves time, but it also allows managers to focus on giving quality feedback rather than quantity.


The Feedback Switcheroo is a new approach to employee reviews that has many benefits over the traditional performance review process. By asking employees for specific, actionable feedback, managers can encourage introspection, open communication, and higher levels of engagement. The Feedback Switcheroo is also more efficient than traditional performance reviews, saving time while still maintaining quality feedback. If you’re looking for a way to improve your performance review process, the Feedback Switcheroo may be worth considering.

Do you have what it takes to be a technical leader? Are you interested in hiring for this role? If so, then connect with us here.