Consumer packaged goods industry

Attracting Top Talent in the Competitive Consumer Packaged Goods Industry

Attracting top talent in the consumer-packaged goods (CPG) industry can be challenging due to the highly competitive landscape and the rapidly changing technology landscape.

According to research McKinsey Global Institute, automation and artificial intelligence (AI) could displace between 400 million and 800 million people worldwide by 2030. This is especially relevant for the CPG industry, where technology plays an important part in all levels of the business. To stand out as an employer and attract the best candidates, CPG leaders and hiring teams can consider the following tips.


Offer a clear and compelling value proposition

Clearly articulate your company’s vision, mission, and values, and what sets it apart from other employers in the CPG industry. Highlight unique aspects of company culture and the growth opportunities offered to employees. By communicating the company’s purpose and the impact it aims to make in the world, employees who share similar values will be motivated by a higher purpose.


Leverage technology and digital tools

Utilize online job boards and social media platforms to reach a wider pool of potential candidates. Automate and streamline the hiring process with applicant tracking systems and other HR technologies.

Video conferencing tools can also be used to conduct virtual interviews and reach candidates who are located in different parts of the world.


Focus on employee development

Invest in employee training and professional development opportunities. Offer flexible work arrangements and opportunities for employees to gain new skills and advance their careers within the company. Showcase the opportunities for career advancement and personal growth within the company, such as training programs, leadership development initiatives, and cross-functional projects. Encourage employees to work on cross-functional projects that provide exposure to different aspects of the business and help employees build new skills.


Foster a positive work culture

Create a positive and inclusive work environment that supports employee well-being and work-life balance. Offer flexible work arrangements and benefits, such as paid time off and health insurance. Foster open communication and collaboration and encourage employees to share their ideas and feedback.

Encouraging employees to share their feedback and ideas provides opportunities for them to contribute to company decision-making.

Consider non-monetary rewards, such as recognition programs, opportunities for international travel, and exposure to new markets, to show appreciation for employees’ contributions and hard work.


Enhance employee benefits and rewards

Offer competitive compensation packages, including bonuses, stock options, and benefits such as health insurance and paid time off.

Benefits that support employee health and wellness, such as gym memberships, on-site yoga classes, and healthy food options can also be attractive to potential candidates.



The CPG industry can be highly competitive, but by taking the right steps and following these tips, CPG leaders and hiring teams can create a compelling employer brand and attract top talent in the highly competitive CPG industry.

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